About

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LUIZ RISI
CREATIVE DIRECTOR / ART
risi@luizrisi.com

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ex_Creative Director @ GOOGLE
ex_ECD @VML
ex_ECD @ GREY
CANNES LIONS GRAND PRIX
D&AD Black Pencil and White Pencil
Recognized by D&AD as 1 of the 10 best campaigns of the decade

INDEPENDENT CREATIVE DIRECTOR/ART. BORN IN RIO DE JANEIRO, BRAZIL AND LIVING IN AMSTERDAM THE NETHERLANDS. WITH MORE THAN 25 YEARS OF INTERNATIONAL INDUSTRY EXPERIENCE, I’VE WORKED ACROSS CULTURES IN PLACES LIKE SÃO PAULO, HELSINKI, PARIS, MILAN, MOSCOW, AMSTERDAM, LONDON AND TOKYO. I AM BRAZILIAN BORN WITH ITALIAN CITIZENSHIP. NATIVE PORTUGUESE SPEAKER AND FLUENT IN ENGLISH. 

THROUGHOUT MY CAREER AT SOME OF THE WORLD’S BEST ADVERTISING AGENCIES, I’VE BEEN FORTUNATE ENOUGH TO WIN NUMEROUS AWARDS, INCLUDING A CANNES LIONS GRAND PRIX, D&AD BLACK AND WHITE PENCIL, AND MORE.

IF YOUR AGENCY IS LOOKING FOR SOMEONE WHO TRULY CARES ABOUT THE WORK AND THE CRAFT, I THINK I CAN HELP.

GIVE ME A CALL.

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SERVICES : 

 I work with brands and agencies on creative direction, pitches, campaigns and special projects. From early concept to final  execution. Projects can range from a focused creative sprint to full creative leadership across a larger assignment. 

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AI-POWERED CRAFT


I combine traditional creative direction with new tools for generative image, AI film, visual prototyping, motion, editing, animation and sound. The technology changes fast. The role of a strong idea and clear creative direction doesn’t. 

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CREATIVE NETWORK


When needed, I build agile teams around each project  collaborating with AI-native artists, designers, filmmakers, animators, sound creators and creative technologists around the world. Senior creative direction at the centre, specialist talent around the idea.

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MY JOURNEY 

RISI WORKS ( PRESENT )  SELF-EMPLOYED 
EXECUTIVE CREATIVE DIRECTOR VMLY&R, LONDON
EXECUTIVE CREATIVE DIRECTOR GREY, MOSCOW 
CREATIVE DIRECTOR GOOGLE , MILANO 
CREATIVE DIRECTOR GOOGLE , PARIS 
HEAD OF ARTS - FHVBBDO, NETHERLANDS 
HEAD OF ARTS / ART DIRECTOR  - HAVAS LEMZ, AMSTERDAM
ART DIRECTOR DENTSU, AMSTERDAM 
ART DIRECTOR HAVAS - EURO RSCG HELSINKI, FINLAND 
ART DIRECTOR OGILVY SAO PAULO, BRAZIL 
ART DIRECTOR DRAFT FCB SAO PAULO, BRAZIL 
ART DIRECTOR JWT SAO PAULO, BRAZIL 

SAO PAULO UNIVERSITY OF FINE ARTS (BELAS ARTES, SP)
GRADUATION GRAPHIC DESIGN & COMMUNICATIONS

PANAMERICANA SCHOOL OF ART & DESIGN
SPECIALIZATION DEGREE IN GRAPHIC DESIGN

SENAI NATIONAL SERVICE OF INDUSTRIAL LEARNING
SPECIALIZATION GRAPHIC PRODUCTION

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AWARDS:

26 X CANNES LIONS
(1 GRAND PRIX , 12 X GOLD , 3 X SLVER , 1 X BRONZE + 9 X Shortlist)

3 X D&AD
(1 BLACK PENCIL, 1 WHITE PENCIL, 1 YELLOW)

6 X THE ART DIRECTORS CLUB NL
(1 GRAND PRIX, 4 GOLD + Best Illustration Award lamp)

9 X CCSP Clube de Cração)
1 GOLD , 1 BRONZE, 7 Nominations

3 X WEBBY AWARDS
(2 Webby's + 1 nomination)

1 X THE FWA
(Site of the day )

4 X SPIN AWARDS
(3 Gold, 1 Silver)

1 X TOMORROW AWARDS
(Award for Creative Innovation)

3 X THE NEW YORK FESTIVALS
(2 Gold, 2 Silver)

5 X EUROBEST
(2 Silver, 3 Shortlist)

2 X EPICA AWARDS
(2 Silver)

1 X CLIO AWARDS
(1 shortlist)

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FESTIVALS

CANNES LIONS YOUNG CREATIVE REPRESENTATIVE FINLAND AT THE CANNES FILM FESTIVAL COMPETITION

CANNES LIONS YOUNG CREATIVE REPRESENTATIVE BRAZIL AT THE CANNES FILM FESTIVAL COMPETITION

ART DIRECTORS CLUB NEDERLAND, 49TH ADCN LAMPEN AWARDS - JURY MEMBER / ILLUSTRATION CRAFT

ART DIRECTORS CLUB NEDERLAND, 49TH ADCN LAMPEN AWARDS - JURY MEMBER / BRAND & COMMUNICATION

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CLIENTS:

GOOGLE
HEINEKEN
NETFLIX
CADILLAC
ALMAP BBDO SÃO PAULO
AFRICA CREATIVE SÃO PAULO
OGILVY NY
PUBLICIS NY
GREY NY
LE PUB AMSTERDAM
LE PUB SAO PAULO
AKQA BERLIN
BRAZILIAN EMBASSY NL
NATURA
STRAAT MUSEUM AMSTERDAM
QATAR AIRWAYS
PREACHER AMSTERDAM
UNDER ARMOUR

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SKILLS / CREATIVE TECHNOLOGY

Creative direction · Art direction · Concept development · Visual storytelling · Campaign development · Pitches · Design · Brand worlds · Film & content . Generative image · AI film & video · Visual prototyping · Image-to-video · AI sound & voice · Motion · Animation · Video editing · Image retouching · Upscaling · Vector illustration

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AI / CREATIVE TOOLS

GPT-5.6 Sol ·  Midjourney · Adobe Firefly · Kling AI  ·  Stable Diffusion · Flux · Ideogram ·  Recraft · Krea · Magnific AI · Runway · Luma AI · Hailuo AI · Pika · Suno · ElevenLabs · Topaz AI and others

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CRAFT / PRODUCTION

Adobe Photoshop · Premiere Pro · Illustrator