Terre des Hommes

SWEETIE

Terre des Hommes ( International organization for children’s aid). To raise international awareness, to show how easy it is to catch and identify predators, and to pressure governments to take action, we created ‘Sweetie,’ an interactive 3D model that looks and moves like a real 10-year-old Filipino girl. Over the course of just 10 weeks, we used Sweetie as a disguise to catch in the act and trace the identities of 1,000 online predators from 71 countries. Then we handed those identities and the evidence we collected to Interpol during an international press conference we organized in The Hague. Agency: Havaz Lemz Role: Art Director, Creative

D&AD  Black Pencil / D&AD  White Pencil / D&AD Yellow Pencil
Recognized by D&AD as 1 of the 10 best campaigns of the decade

CANNES LIONS : GRAND PRIX FOR GOOD
CANNES LIONS - 13X GOLD LIONS; 1X SILVER, 2X Shortlist
ADCN 2014 - ADCN _ The Art Directors Club GRAND PRIX & 3 Gold Lamps.
SPIN AWARDS 2014, 3X GOLD 1 Silver
TOMORROW AWARDS - 2014 Winner