Yoox
THE MOST EXCLUSIVE COLLECTION
One-off designer pieces only available in YouTube pre-rolls. Skip them and you’ll miss them. YOOX is a online retailer for luxury brands. The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre and beautiful animated 3D contraptions There’s no re-watching and no searching on YOOX.com once it’s gone, it’s gone. Agency: Google Creative Works Role: Creative Director
RECOGNITION: CANNES LIONS : SILVER LION LION Direct - Art Direction Design CANNES LIONS & BRONZE LION Direct - Use of Social Platforms
CANNES LIONS SHORTLIST Creative eCommerce - Sectors retail / CANNES LIONS SHORTLIST Media - Data-Driven Targeting
PUBLICATIONS: FORBES.com / Contagious Magazine / ADWEEK / CREATIVE REVIEW / CAMPAIGN Japan / Little Black Book / W&V
